How to Create TikTok Posts with Chloe
Chloe is your AI social media agent inside Zaturn. This guide shows you exactly how to use her to create TikTok content for your business — even if you've never posted on TikTok before.
Chloe is your AI social media agent inside Zaturn. This guide shows you exactly how to use her to create TikTok content for your business — even if you've never posted on TikTok before.
What is TikTok and why does it matter for your business?
TikTok is a social media platform built almost entirely around short videos. Unlike Facebook or Instagram, TikTok doesn't rely on you having lots of followers to reach a large audience. Its algorithm is designed to show content to people who are likely to enjoy it — regardless of whether they follow you or not. That's a huge advantage for small businesses just starting out.
In 2026, TikTok is no longer just an entertainment platform. It's also become a search engine. 40% of people under 35 now search for businesses, products, and recommendations on TikTok first — before Google. If your business isn't on there, you're invisible to a growing segment of customers.
The good news? You don't need a big budget, a professional camera, or a marketing degree. TikTok actually rewards authentic, phone-filmed content over polished studio productions. Your smartphone is enough. What you need is the right strategy — and that's where Chloe comes in.
Stat | What it means for you |
|---|---|
1B+ monthly active users worldwide | A massive audience you can reach without paid ads |
4.9% average engagement rate | 8× higher than Instagram — your content gets more reactions |
40% of under-35s search TikTok over Google | Your customers are already looking for businesses like yours here |
71% of watch decisions made in the first 3 seconds | The opening of your video is everything — Chloe always writes a hook |
3–5× per week optimal posting frequency | Consistency is the single biggest factor in growing your account |
What Chloe actually does for TikTok
Chloe is Zaturn's social media agent. She's your AI content strategist, copywriter, and platform expert — all in one. When it comes to TikTok, here's what Chloe handles:
What Chloe creates | What it is |
|---|---|
The caption | Keyword-rich, engaging text written for TikTok's search algorithm |
The hook | The opening line of your video designed to stop people from scrolling |
The video concept | A shot-by-shot breakdown of exactly what to film and say |
Hashtags | 3–5 strategic tags to help the right audience find your content |
The call to action | What you want viewers to do at the end — comment, save, click your link |
Important to know: Chloe writes and plans your TikTok content — she doesn't generate or edit video files. You film the video yourself using your phone, following the concept she provides. Once you've reviewed and approved Chloe's content, upload your video to Zaturn with your connected TikTok account and you're good to go!
Before you start — the basics
New to TikTok? Here are a few things worth knowing before you start asking Chloe for content.
Vertical video only
TikTok is a full-screen, vertical platform. Every video should be filmed in portrait mode (holding your phone upright) at a 9:16 aspect ratio. Horizontal videos look wrong on TikTok and perform significantly worse.
The algorithm works in your favour
TikTok's algorithm doesn't care how many followers you have. It shows your content to a small test group first — usually your existing followers — and if they engage with it (watch it through, like it, save it, share it), it pushes it to a larger audience. This means a brand-new account can still go viral.
The first 3 seconds are everything
If someone doesn't find your video interesting within the first 1–3 seconds, they scroll. TikTok counts this as a negative signal. Research shows that 71% of whether someone watches your full video is decided in those opening seconds. That's why Chloe always writes a hook — an opening line specifically designed to make someone stop and keep watching.
You don't need professional equipment
A modern smartphone with decent lighting is all you need. Film near a window for natural light. Speak clearly and at a normal pace. Add on-screen text using TikTok's built-in text tool so people who watch on mute — roughly 30% of viewers — can still follow along.
Consistency beats perfection
One brilliant video every two months won't grow your account. Posting 3–5 times per week with decent content will always outperform sporadic posting. Use Chloe to plan ahead so you're never scrambling for ideas.
Tip: TikTok's best posting times in 2026 are weekday afternoons between 2–5 PM, Thursday mid-morning, and Saturday lunchtime. You can schedule posts in advance using TikTok's built-in scheduler.
How to prompt Chloe for TikTok content
The quality of what Chloe produces depends directly on the context you give her. You don't need to write a long brief — but including these five ingredients makes a significant difference.
Ingredient | What to include | Example |
|---|---|---|
Topic & Goal | What is the post about and what do you want it to achieve? | "I want to promote my café's summer menu and drive foot traffic" |
Your Audience | Who are you speaking to? Age, interests, job, or situation. | "Local 25–40 year olds who work nearby and want a quick lunch" |
Video Format | Educational, story, POV, promotional? Chloe will suggest one if you skip this. | "Make it a story-style video" or "Try a before and after" |
Tone & Vibe | How should it feel? Fun, professional, humorous, calm? | "Keep it warm and friendly, not too corporate" |
Call to Action | What do you want viewers to do after watching? | "Get them to visit our link in bio" or "Ask them to comment their order" |
A prompt that includes all five of these will give you a ready-to-use video concept, a strong hook, and a caption. A vague prompt like "make me a TikTok" will give you something generic. The more specific you are, the more personalised and effective the result.
The 6 TikTok post types Chloe can write for you
Not all TikTok content looks the same. There are several formats, and the best one depends on your goal.
Format | Best for | Ideal length | Key word to use with Chloe |
|---|---|---|---|
Educational / How-To | Tips, expertise, mistakes to avoid | 60–90 seconds | "educational", "tips", "how to" |
Story / Personal Narrative | Brand origin, journey, behind-the-scenes | 90–180 seconds | "story", "narrative", "behind the scenes" |
Soft Sell / Promotional | Product or service promotion, conversions | 30–60 seconds | "promote", "soft sell", "introduce my product" |
POV / Relatable | Humour, empathy, brand awareness | 15–30 seconds | "POV", "relatable", "funny scenario" |
Before & After | Transformations, results, case studies | 15–60 seconds | "before and after", "transformation", "results" |
Photo Carousel | Step-by-step lists, tip collections, guides | 5–7 slides | "carousel", "slides", "list post" |
Not sure which format to use? Just tell Chloe your goal and let her decide. For example: "I want to reach more people who might need a personal trainer. What type of TikTok would work best?" — she'll recommend the right format and explain why.
Real prompt examples to copy
Here are ready-made prompts you can adapt for your business. Read the example, swap in your own details, and paste it into Chloe's chat.
Educational post
Your prompt: "Create a TikTok post for my interior design business. Topic: 3 mistakes people make when choosing paint colours at home. Target audience: homeowners aged 28–45 who are renovating. Educational tone, slightly humorous. CTA: ask them to save the post for later."
What Chloe will produce: A hook like "Stop choosing paint colours this way…", a 60–90 second video concept with shot-by-shot breakdown, a TikTok SEO caption, and 3–5 hashtags. She'll include on-screen text suggestions so it works for viewers watching on mute.
Story post
Your prompt: "I want a story-style TikTok about how I started my fitness coaching business after a burnout at my corporate job. Target: 25–40 year olds feeling stuck in their careers. Tone: inspiring and real. CTA: ask them to comment if they can relate."
What Chloe will produce: A narrative structure that opens with the most dramatic moment, builds tension, and delivers an inspiring payoff. The comment-driven CTA is intentional — comments are one of TikTok's strongest engagement signals.
Soft-sell promotional post
Your prompt: "Create a soft-sell TikTok for my meal prep delivery service. Lead with the problem: no time to cook healthy food during the working week. Then naturally introduce my service. Target: busy professionals aged 25–45. CTA: comment the word MEAL and I'll send a link for a first-order discount."
What Chloe will produce: A video concept that opens with the pain point, not the product. The "comment keyword" CTA format drives significantly more engagement than "link in bio" because it creates a comment signal the algorithm notices.
Photo carousel — no filming needed
Your prompt: "Make a TikTok photo carousel for my skincare brand. Topic: a 5-step morning routine for glowing skin. Target: women aged 20–35. Clean, aspirational tone. CTA: save this post."
What Chloe will produce: Slide-by-slide content — a bold question for Slide 1, one step per slide, a summary and CTA on the final slide. No filming required. Create the images using your own photos or a design tool, then post with her caption.
Monthly planning tip: Instead of creating posts one at a time, ask Chloe: "Create a 4-week TikTok content calendar for my [business type]." She'll map out post types, topics, and formats across the whole month so you always know what to film next.
How to refine Chloe's output
Chloe's first response is a strong starting point — not necessarily the final version. Use these follow-up prompts to dial it in:
Follow-up prompt | What it does |
|---|---|
"Give me 3 different hooks" | Get multiple opening line options to choose from and A/B test |
"Make the hook more bold/punchy" | Strengthen the opening if it feels too gentle or generic |
"Shorten this to 30 seconds" | Condense the concept for a quicker, punchier format |
"Make it less salesy and more relatable" | Shift tone from promotional toward authentic storytelling |
"Add more TikTok SEO keywords to the caption" | Strengthen it for TikTok's search function |
"Turn this into a carousel instead" | Convert any video concept into a swipeable photo post |
"Change the CTA to grow my email list" | Redirect the call to action toward a specific business goal |
"Give me an alternative version of this post" | Different angle on the same topic — useful for testing what resonates |
Do's and don'ts
✅ Do this | ❌ Avoid this |
|---|---|
Tell Chloe who your audience is — age, job, or pain point | Vague prompts like "make me a TikTok about my business" |
Include your business type so she writes in context | Filming horizontally — it looks wrong on TikTok |
Specify your goal — awareness, sales, saves, email sign-ups | Posting the same video you made for Instagram or Facebook |
Film vertically in portrait mode — always | Starting your video with a logo animation or slow intro |
Add on-screen text so muted viewers can follow along | Using 10+ hashtags — 3 to 5 relevant ones is better |
Post consistently 3–5 times per week | Posting in bursts, then going quiet for weeks |
Reply to comments quickly after posting — it boosts distribution | Ignoring the video concept Chloe provides — it's your filming roadmap |
Ask Chloe for a content calendar to plan ahead | Asking for content that sounds "professional and corporate" — authenticity wins |
Frequently asked questions
Does Chloe create the video for me?
No — Chloe doesn't generate or edit video files. What she does is write everything you need before you film: the caption, the hook, the video concept with a shot-by-shot breakdown, hashtags, and the ideal call to action. You film the video using your phone, following the concept she provides, then upload it to TikTok with the approved caption.
I've never used TikTok for my business before. Can Chloe still help me?
Absolutely. You don't need any prior TikTok knowledge. Chloe will suggest the best video format for your goal, tell you how long the video should be, and give you a clear shot-by-shot concept so you know exactly what to film and say. This guide covers all the basics you need to get started.
What is a "hook" and why does Chloe always include one?
A hook is the very first line of your video — either spoken, shown as on-screen text, or both. It's the moment that makes someone stop scrolling and keep watching. Research shows that 71% of whether a viewer watches your full video is decided in the first 1–3 seconds. Without a strong hook, even great content goes unnoticed. Chloe writes hooks using proven formulas — curiosity gaps, bold claims, questions, and relatable scenarios.
Do I need professional equipment to film TikToks?
No. A modern smartphone is all you need. TikTok's algorithm actually favours authentic, phone-filmed content over polished studio production — overly produced videos can feel out of place on the platform. For best results: film near a window for natural light, hold your phone steady or use a cheap phone stand, and always film in portrait mode.
How often should I post on TikTok?
For small businesses, 3–5 times per week is the recommended starting frequency. Consistency matters more than volume — TikTok's algorithm rewards accounts that post regularly. If that feels overwhelming, start with 3 posts per week and build up. Ask Chloe to create a monthly content calendar so you're never starting from zero.
What happens after Chloe creates the content?
You review and approve it first — that's how Zaturn works. Nothing goes live without your sign-off. Once you're happy with the caption, hook, and video concept, you film your video using Chloe's script, upload it to TikTok, and paste in the approved caption and hashtags. You stay in full control of everything that goes out under your name.
Can I use Chloe to plan my TikTok content in advance?
Yes — this is one of the best ways to use Chloe. Ask her: "Create a 4-week TikTok content calendar for my coffee shop." She'll map out post topics, formats, and video concepts across the full month. You can then batch-film multiple videos in one session and schedule them throughout the week.
I don't want to be on camera. Can I still create TikTok content?
Yes. Photo carousel posts require no video or on-camera presence at all — just images with text. You can also create voiceover videos where you film your products, workspace, or environment without showing your face. Ask Chloe to create a "faceless TikTok concept" and she'll tailor the format accordingly.
My first few TikToks didn't get many views. What should I do?
This is completely normal. TikTok's algorithm needs time to understand your content and audience. New accounts typically see low initial reach. Keep posting consistently for at least 4–6 weeks before drawing any conclusions. Review your hooks — if people aren't watching past the first few seconds, ask Chloe for stronger hook variations. Also check that you're posting at the right times and using relevant hashtags.