Vincent Carrie, CEO
Introduction
Running a business means wearing many hats, and social media often falls to the bottom of the list. The result: inconsistent posting, missed engagement, and competitors stealing the spotlight.
Meet Chloe, your AI Social Media Assistant. Chloe helps you brainstorm, write, design, and schedule posts across platforms—so you can grow your brand while focusing on your business.
This guide walks you step-by-step through how to set up, write, and publish high-performing social media content with Chloe.
Step 0: Set Up Your Intelligence Hub & Integrations
Before Chloe can create and publish posts for you, make sure your Intelligence Hub is ready:
- Complete your brand profile
- Upload your company logo
- Add your brand colours
- Write a short description of what makes your business unique
- Optionally, list competitor websites for smarter AI insights
- Connect your social accounts
- Go to Integrations and link your LinkedIn, Facebook, and Instagram accounts (TikTok is coming soon).
- Once connected, Chloe can publish posts directly on your behalf.
👉 This ensures Chloe’s posts look consistent with your branding and appear instantly on your chosen channels.
Step 1: Define Your Goal
Before Chloe starts generating content, decide what you want from the post.
- Build awareness?
- Drive clicks to your website?
- Promote a special offer?
- Engage your community?
👉 Clear goals help Chloe craft content with the right call-to-action and style.
Step 2: Use Accelerators for Quick Actions
Chloe includes Accelerators — shortcuts that let you take immediate actions without building a post from scratch.
- Generate Post → Create ready-to-publish posts instantly. Perfect for quick announcements, campaigns, or engagement boosts.
- Generate Social Calendar → Build a content calendar in minutes. This helps you plan weeks of consistent posting in advance.
- Study Trends → Chloe analyses trending topics and hashtags so your brand stays relevant and joins the right conversations.
- Find Influencers → Quickly identify influencers in your niche to collaborate with or to inspire your content strategy.
👉 Accelerators save you time when you just need something fast, but still on-brand.
Step 3: Input Your Prompt or Idea
Give Chloe a starting point. This can be as simple as:
- “Promote our new summer collection.”
- “Share a motivational Monday quote.”
- “Announce our webinar on small business finance.”
Chloe will generate draft posts tailored to your prompt and the tone you just selected.
Step 4: Review Chloe’s Drafts
Chloe proposes different post styles, such as:
- Short and punchy text posts
- Visual-first posts with captions
- Hashtag-driven discovery posts
👉 You can edit, combine, or regenerate options until you’re happy.
Step 5: Add Visuals and Branding
Chloe can create on-brand images using your logo, brand colours, and fonts. Or, you can upload your own.
- Every post is auto-sized for each platform (Instagram, LinkedIn, Facebook, X/Twitter).
- Captions and visuals are packaged together for easy scheduling.
Step 6: Approve and Schedule
Once you approve a post, Chloe adds it to your Zaturn Calendar View, where you can:
- See all scheduled posts at a glance
- Drag-and-drop to adjust timing
- Coordinate across multiple platforms
Step 7: Track Results and Optimize
Chloe doesn’t stop at publishing. She also monitors performance
Why Use Chloe Over Other Tools?
Unlike generic schedulers, Chloe is:
- Specialized in social media—she doesn’t just schedule, she creates.
- Action-driven—posts are generated, branded, and ready to go.
- Flexible in tone—she asks for the right voice every time, adapting to the context of each post.
- Time-saving—SMEs report saving 10+ hours a week on content creation.
- Data-smart—your results shape future strategy automatically.
Final Takeaway
Social media is no longer a “nice-to-have”—it’s a growth engine. With Chloe, you get an AI-powered teammate that makes posting easy, consistent, and effective.
Ready to see Chloe in action?
