Best Alternatives to Klaviyo

Why Do People Switch From Klaviyo?

Klaviyo’s 4.6/5 G2 rating holds. It’s a great platform, but the complaints driving departures since 2025 tie to very specific and consistent issues.

Klaviyo Alternatives at a Glance

Here’s how the five tools compare before we get into each one.

1. Zaturn (Emma) — Best for Complete Email Marketing Automation

While Klaviyo gives you the infrastructure to run great email marketing campaigns, Zaturn’s Emma runs it for you: she plans, writes, automates, and queues for your approval, then sends emails through Klaviyo or whatever you’re already using.

Klaviyo's pricing and template issues are frustrating, but for a lot of e-commerce store owners, those aren't actually the bottleneck.

The bottleneck is finding the time to build the abandoned cart flow, write the win-back sequence, plan the seasonal campaign, and press send consistently every week. Klaviyo works once you've built everything, but the reality is that you still have to build anyway.

Emma is Zaturn's email marketing agent. She plans the campaign calendar, writes everything in your brand voice, builds the automations, and puts every email in a review queue before it gets sent.

She integrates directly with Brevo, Mailchimp, Outlook, and Gmail, so you keep your data, your flows, and your list. Emma just handles the work on top of it.

Notable Features

• Campaign planning without briefs. Emma decides what to send based on your goals without you writing a brief every week.

• Everything written in your brand voice. Subject lines, body copy, CTAs, and test variants are written from your brand brief; you only edit the final 10%, not start from zero.

• Automations built during onboarding. Welcome sequences, abandoned cart follow-ups, and post-purchase flows are set up in your first session and run before you finish.

• Works directly on top of popular ESPs. Emma connects to Brevo, Mailchimp, Gmail, and Outlook.

• Nothing sends without your approval. Every email sits in a review queue. The automation runs in the background; you decide what your subscribers actually see.

Pros

• ✅Campaigns happen consistently, not when you find a spare hour.

• ✅ Flat monthly pricing, meaning no profile-based billing surprises as your list grows.

• ✅ Works on top of popular ESPs, keeping your data intact.

• ✅ Approval queue means you stay in control without managing every detail.

• ✅ 14-day free trial; no credit card is required.

Cons

• ❌ Emma sends through your existing ESP. She's not a standalone e-commerce platform.

• ❌ All six Zaturn agents come as a package. You can't buy Emma alone.

• ❌ Newer platform with fewer reviews than established tools.

Pricing

If Klaviyo’s features work but the time to use them doesn’t, Emma fills that gap. Try Zaturn for free for 14 days; no credit card is required.

2. Omnisend — Best Like-for-Like Klaviyo Replacement for E-Commerce

Omnisend is built for e-commerce just like Klaviyo. It offers Shopify integration, purchase-behavior flows, SMS, and email in one platform. It costs less and offers managed migration from Klaviyo, which removes the hassle of switching.

If you're leaving Klaviyo specifically because of pricing and want the same e-commerce depth, Omnisend is where most people land.

The Shopify, WooCommerce, and BigCommerce integrations are native. Pre-built flows, such as abandoned cart, browse abandonment, post-purchase, and win-back, work out of the box with your store data. Email, SMS, and web push all run from a single automation, not three separate tools. And the template editor is consistently rated better than Klaviyo's by users making the switch.

At the same contact count, Omnisend is dramatically cheaper. The Standard plan starts at $16/mo. for 500 contacts and 6,000 emails. Klaviyo's equivalent runs significantly more. The managed migration service (where Omnisend's team moves your workflows, segments, and contact data) removes the technical barrier that keeps most stores from bothering to switch.

Notable Features

• E-commerce-native flows. Abandoned cart, browse abandonment, post-purchase, and win-back automations built for Shopify, WooCommerce, and BigCommerce.

• Email, SMS, and web push in one workflow. A single automation can trigger an email, follow up with an SMS, and push a notification if the customer still hasn't converted, all from one builder.

• AI-powered segmentation and content. Tell Omnisend's AI who you want to reach and it builds the segment from real-time behavior and purchase data. AI also writes email copy and generates personalized product recommendations.

• Managed migration from Klaviyo. Omnisend's team migrates your workflows, segments, and contact data, which removes the main reason most stores don't bother switching platforms.

• Better template editor than Klaviyo. Consistently rated higher by users switching from Klaviyo. It has more reliable rendering, better drag-and-drop behavior, and mobile-ready templates out of the box.

Pros

• ✅ Closest e-commerce alternative to Klaviyo, with similar depth at a dramatically lower price.

• ✅ Managed migration removes the main barrier to switching from Klaviyo.

• ✅ Template editor is rated better than Klaviyo's by users making the switch.

• ✅ AI-powered segmentation, content generation, and product recommendations built in.

• ✅ Email, SMS, and push in one automation. No separate tools are needed.

• ✅ Free plan includes 500 emails, 250 contacts, and 500 web push notifications.

Cons

• ❌ SMS available in fewer countries than Klaviyo.

• ❌ Reporting depth is lighter than Klaviyo at comparable tiers.

• ❌ Smaller market share and fewer third-party agency integrations than Klaviyo.

• ❌ Standard plan is limited to 6,000 emails/mo. at entry and scales up with contacts.

• ❌ Less community and tutorial content than Klaviyo's ecosystem.

Pricing

3. Drip — Best for Small E-Commerce Stores

Drip is ecommerce-focused like Klaviyo but built for stores that don't need enterprise-level features. It's simpler to set up, cheaper at smaller list sizes, and the interface consistently gets better reviews than Klaviyo's.

Klaviyo's depth is its selling point and its problem. For a store with 2,000 contacts, most of Klaviyo's advanced segmentation and predictive analytics is infrastructure you're not using and paying for.

Drip targets exactly this situation: ecommerce stores that want solid behavioral automation without the setup complexity or the pricing that comes with Klaviyo's full feature set.

The integration library is genuinely impressive, covering Shopify, WooCommerce, Stripe, PayPal, Typeform, Zapier, and 100+ more connect natively.

Abandoned cart, post-purchase, and win-back flows work out of the box. The workflow builder is clean and visual. At $39/mo. for up to 2,500 contacts with unlimited email sends and up to 50 workflows, it's cheaper than Klaviyo at the same list size, and everything is included from the first dollar.

Notable Features

• Unlimited email sends from the entry plan. Every Drip plan includes unlimited sends. No per-email cost or send limits creep up as you run more campaigns.

• Up to 50 automation workflows. Abandoned cart, post-purchase, browse abandonment, and win-back flows. Up to 50 automations running simultaneously on all plans, with a visual builder that's cleaner than Klaviyo's.

• Dynamic segmentation. Behavior-based segments that update automatically as contacts take actions. Purchases, opens, clicks, and site visits all feed in without manual updates.

• Onsite campaigns. Popups, embedded forms, and onsite triggers are built int. Grow your list and capture behavioral signals without a separate tool.

• Massive integration library. Shopify, WooCommerce, Stripe, PayPal, Typeform, Zapier, LoyaltyLion, Gumroad, and 100+ more. Most connect natively without third-party connectors.

Pros

• ✅ Cheaper at smaller list sizes. $39/mo. for 2,500 contacts with unlimited sends.

• ✅ Up to 50 workflows on every plan. No tiered feature unlocking.

• ✅ Integration library covers most e-commerce stacks natively.

• ✅ Visual workflow builder is rated cleaner and faster than Klaviyo's for smaller teams.

• ✅ Predictable contact-tier pricing. No profile-based billing surprises.

Cons

• ❌ Email support only until $99/mo. (6,000 contacts). No chat on the entry plan.

• ❌ Predictive analytics aren’t as deep as Klaviyo. No LTV or churn risk scores.

• ❌ Smaller community than Klaviyo, meaning fewer tutorials and agency partners.

• ❌ Less suitable as a primary tool at very high list sizes where Klaviyo earns back the price.

Pricing

4. Brevo — Best Alternative for Service Businesses

Klaviyo was built for online stores. If you run a service business, SaaS product, or B2B company, you've been paying for e-commerce features you don't need. Brevo covers what you actually use at a fraction of the cost.

Not everyone on Klaviyo is an e-commerce store. A lot of service businesses, consultants, and SaaS companies end up there because they heard it was powerful (and it is, for online retail).

But if you're not using purchase-behavior triggers, predictive LTV, or browse abandonment flows, you're paying Klaviyo prices for a Brevo-level use case.

Brevo charges by email volume, not contact count. The free plan covers 300 emails per day to unlimited contacts. Multi-channel coverage (email, SMS, WhatsApp, and web push) runs from a single platform without separate subscriptions.

For a non-e-commerce business that mainly needs newsletters, welcome sequences, and occasional promotional sends, Brevo covers everything Klaviyo was doing at a cost that's hard to argue with.

Notable Features

• Volume-based pricing with unlimited contacts. You pay for emails sent, not profiles stored. It’s the direct opposite of Klaviyo's billing model that caused so many price spikes in 2025.

• Email, SMS, WhatsApp, and web push in one platform. It’s useful for businesses reaching customers across channels without ecommerce-specific triggers.

• Built-in CRM and deal pipeline. It’s useful for service businesses and B2B companies that need a relationship record without a separate CRM tool.

• Transactional email on the same platform. Order confirmations, password resets, and triggered notifications from the same account as your marketing campaigns. No separate ESP is needed.

• Free plan with unlimited contacts. 300 emails per day to unlimited contacts. It’s a starting point that makes sense for businesses building a list without the cost pressure Klaviyo creates.

Pros

• ✅ Volume-based pricing is the direct fix to Klaviyo's profile-based billing complaints.

• ✅ Multi-channel coverage at a price Klaviyo can't match for non-ecommerce use cases.

• ✅ Built-in CRM that’s useful for service businesses that don't need e-commerce data.

• ✅ Free plan with unlimited contacts. No billing cliff as your list grows.

• ✅ Transactional and marketing email in one account. No separate setup needed.

Cons

• ❌ Automations aren’t as advanced as Klaviyo’s and complex behavioral flows hit limits faster.

• ❌ No e-commerce-native triggers. Purchase behavior and browse abandonment require workarounds.

• ❌ Template customization is limited, and design-heavy emails hit walls.

• ❌ Account throttling reported when send volume spikes suddenly.

• ❌ Multi-channel costs stack separately. SMS, WhatsApp, and push add to the base price.

Pricing

5. ActiveCampaign — Best for Behavioral Automation

If you need Klaviyo-level automation depth but your triggers aren't purchase-based (they're based on website behavior, lead scoring, or CRM stage), ActiveCampaign does this better than Klaviyo at a lower entry price.

Klaviyo's automation is excellent for e-commerce. Outside of it, ActiveCampaign is the stronger platform.

The CRM integration is native, meaning sequences trigger on deal stage, contact property changes, and sales rep activity, not just email engagement or purchase events.

Lead scoring, conditional branching, and multi-step behavioral flows are all there without the e-commerce-specific infrastructure you'd be paying for on Klaviyo.

The trade-offs are the same as always: contact-based pricing that climbs as your list grows, a steep learning curve that G2 reviewers bring up consistently, and no free plan.

But for a B2B company, SaaS business, or service provider that landed on Klaviyo and found it was the wrong fit, ActiveCampaign is the move.

Notable Features

• Native CRM integration. Email sequences trigger on deal stage changes, contact property updates, and sales activity, not just email opens or purchase events.

• Lead scoring and conditional logic. Score contacts based on behavior, segment them into different flows, and adjust messaging as their score changes. It’s useful for the long sales cycles Klaviyo isn't built for.

• Active Intelligence AI. It monitors performance in real time, suggests segments, and builds complete automation workflows from plain language descriptions.

• Split testing up to five variants. Subject lines, content, and send times tested simultaneously. It’s more sophisticated than what Klaviyo offers outside its e-commerce-specific use cases.

• Predictive send time per contact. It finds the optimal send window per individual subscriber based on their own engagement history, not a blanket recommendation.

Pros

• ✅ Best behavioral automation for non-e-commerce use cases. It’s better than Klaviyo outside retail.

• ✅ Native CRM integration makes it useful for B2B and service businesses.

• ✅ Active Intelligence AI proactively surfaces improvements without you looking for them.

• ✅ 14,600+ G2 reviews, making it one of the most validated email platforms available.

• ✅ Predictive send time works per individual contact, not per campaign.

Cons

• ❌ No free plan, only a 14-day trial before committing to paid.

• ❌ Contact-based pricing that compounds as your list grows.

• ❌ Steep learning curve and a non-intuitive interface.

• ❌ Advanced reporting and attribution locked behind Pro at $79/mo. or higher.

• ❌ Not the right tool if e-commerce-native flows are what you actually need.

Pricing

How to Pick the Right Klaviyo Alternative

Klaviyo is a solid platform, but whether it was the pricing, the automation, or the learning curve that pushed you away, you've got some great alternatives to choose from. Here are our recommendations.

Klaviyo Does Email Well. Zaturn Does It for You

Klaviyo does email well. Emma does the work for you.

Switching platforms won't buy you more time. Omnisend gives you better pricing, but you still build the flows. ActiveCampaign gives you deeper automation, but you still manage it.

Zaturn changes the equation. Our AI agent, Emma, plans the calendar, writes the copy, builds the sequences, and hits send. She ensures your email marketing actually gets done, day after day.

Try Zaturn free for 14 days (no credit card required). Connect your setup, and Emma will have your first campaign ready to review in your very first session.